Google is removing the MAX CPA option from the Google Adwords Conversion Optimizer (source: https://support.google.com/adwords/answer/3290319). The only option that is left is the Target CPA option. I developed a script that replaces the MAX CPA option, not only replaces but optimizes even better!
You should use it because:
Google is removing the MAX CPA option from the Google Adwords Conversion Optimizer.
The Target CPA option is based on the adgroup performance and not on specific keyword performance.
You save a lot of time because it's running automatically.
You save a lot of money.
You will get more conversions for less costs.
Read here why my script optimizes your campaign better then the previous MAX CPA option:
The previous MAX CPA option is based on adgroup level and not on keyword level. The CPA on adgroup level is an average over all keywords in that adgroup. The result of this is that you end up bidding on the wrong keywords and that will cost you a lot of money! Let me explain this in an example: in the first table you see an average campaign that used the Target CPA option. In the second table you see the results after the use of my script.
Example: Target CPA option of Google Adwords
Example: Google Adwords MAX CPA script
€ 0,25 to € 0,50
€ 500 to € 1000
€ 5 to € 10
€ 810 to € 1310
€ 5 to € 10
Results after the use of my script
Volume drop for "Keyword 1" because of the lower bid. This results in less costs on low converting keywords.
Volume increase for "Keyword 2" because of the higher bid. Reminder: you only pay 1 cent more then the bid of the competitor below you. The costs in this row is the worse case scenario, depending on your competitors this may end in a lower CPA then € 10,-.
The overal volume of your adgroup is increasing because you bid higher on relevant keywords. This may end into higher total costs, but you can always cap this if your business can't handle the extra conversions.
Because your competitor is overbidding some keywords (see example 1), he must be underbidding other keywords to get to the adgroup target CPA. There is your discount, your MAX CPA will go under the €10,-. You make up to € 5 extra margin on each conversion for that keyword!
More volume on high converting keywords.
Less costs on low converting keywords.
Increase in overal conversions.
No overbidding CPA on low converting keywords.
How does it work?
First of all, you set up your MAX CPA per campaign and the script does the rest of the work. When running the Google Adwords Script it scans all the keywords of the campaign. Per keyword it calculates the new CPC based on historical click conversion rates and your MAX CPA setting. If there are not enough recent clicks, the script will look further in the past to get a proper click conversion rate of the keyword.
The value for you
I sell my script for only €189. The value for you is very depending on the average spend in Adwords. If my script saves you €10 a day, you get your money back in 18 days. After that it's pure profit for you. Besides that you can lean back a bit more and let the script do the work ;-) I use the script myself for multiple campaigns and I constantly keep improving it. After you bought the script once, you have life-time access to the updated versions.
Buy my script and start optimizing your campaigns right now, setup takes only 5 minutes...
Important note: My script requires that conversion tracking is set for your campaign.